- You work directly with me. No hand-offs and no outsourcing.
- I'm in your community. I live and work in Arizona and South Florida, and I show up in person for shoots, events, and strategy sessions.
- I bring local talent. My collective of local photographers, videographers, and creatives keeps the work authentic and the local economy thriving.
- I speak your customers' language, in English and Spanish.
- Relational, not transactional. Most of my business comes from returning clients and referrals, just like yours.
Be the name your neighborhood knows. ⚡
You built something real. I'll help your community find it, love it, and keep coming back.
Running a business is a full-time job. So is marketing it.
- Social media feels overwhelming, and you don't know what to post or when.
- You've “boosted” a few posts and didn't see much come from it.
- Word of mouth has carried you, but you want to reach a new crowd.
- The big chains have bigger budgets, and it's hard to stand out.
- You've hired help before and felt like just another account number.
You don't need more to-dos. You need a partner in your corner.
How I help local businesses grow
Show up consistently
I plan, create, and post content that shows off your space, your products, and the people behind them, so customers stay connected even when they're not in your door.
Reach the right people
Instead of boosting posts, I run targeted ads that reach the exact neighbors you want: by location, age, interests, and life moments like graduations, weddings, and new homes.
Turn customers into regulars
Email campaigns and loyalty-focused content give people a reason to come back again and again.
Become part of the community
I help you build local partnerships, host events people actually want to attend, and get you in the right rooms with the right people.
Build on what's already working
Getting great referrals or already investing in other marketing? Wonderful. Your social media should work hand in hand with everything else, so I'll build a strategy that complements what's already bringing customers in.
I am the agency, and I'm local too.
Want to do it yourself?
Learn to market your own business.
If you'd rather build the skills in-house, my one-on-one coaching helps you understand social media and content so you can show up with confidence.
Who I work with
- Retail shops and boutiques
- Jewelers
- Fitness studios and gyms
- Salons and spas
- Cafés and bakeries
- Service providers
- Family-owned businesses
If a local business believes in what it does, I want to help people find it.
My experience with Paradigm was nothing shy of excellent. From the very first moment we met I knew she was the girl for the job… She handled everything from the social media to creation of the website.
Frequently asked questions
Social media overwhelms me. Where do I even start?
Right here. On our discovery call, we'll look at what you're doing now and focus on the few things that will make the biggest difference. You don't have to be everywhere at once.
Do I really need to be on TikTok?
It depends on who your customers are. If you're trying to reach a younger crowd, short-form video on TikTok and Instagram is one of the best ways to do it. I'll help you decide where your time and budget go the furthest.
I already advertise on Google. Does social media still matter?
Yes. Search and social work best together as part of one digital marketing strategy. Search ads reach people who are already looking for you, while social builds awareness, trust, and loyalty. I'll make sure your social media supports the bigger picture.
What's the difference between boosting a post and running an ad?
Boosting is a quick shortcut with limited targeting. A strategic ad campaign lets you choose your exact audience, test different content, and track real results. That's where the growth happens.
Can you come to my business for photos and video?
Yes. In-person shoots are part of what I do across Arizona and South Florida.
Your neighborhood's next favorite spot could be yours.
Let's talk about your business and how to get your community talking.
Book your discovery call