/* Paradigm Collective — site styles
   Direction: Electric Editorial. Black and white carry the design; crimson is the only accent. */

@font-face { font-family: "Archivo Expanded"; src: url("../fonts/Archivo_Expanded-Black.woff") format("woff"); font-weight: 900; font-style: normal; font-display: swap; }
@font-face { font-family: "Archivo Expanded"; src: url("../fonts/Archivo_Expanded-Medium.woff") format("woff"); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: "Archivo"; src: url("../fonts/Archivo-Regular.woff") format("woff"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Archivo"; src: url("../fonts/Archivo-SemiBold.woff") format("woff"); font-weight: 600; font-style: normal; font-display: swap; }

:root {
  --black: #000000;
  --white: #FFFFFF;
  --crimson: #B5121B;
  --crimson-deep: #7A0A11;
  --crimson-soft: #F6E1E3;
  --paper: #F3F3F1;
  --rule-light: #D6D6D2;
  --rule-dark: #3A3A3A;
  --muted: #5A5A5A;
  --muted-dark: #BDBDBD;

  --display: "Archivo Expanded", "Arial Black", "Helvetica Neue", Arial, sans-serif;
  --body: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --serif: "Instrument Serif", Georgia, "Times New Roman", serif;

  --max: 1240px;
  --gutter: clamp(20px, 4vw, 48px);
  --section: clamp(72px, 10vw, 140px);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--white);
  color: var(--black);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
p { margin: 0 0 1em; }
p:last-child { margin-bottom: 0; }
:focus-visible { outline: 3px solid var(--crimson); outline-offset: 3px; }

.skip-link {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--white); color: var(--black); padding: 10px 16px; font-weight: 600;
}
.skip-link:focus { top: 12px; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: var(--section) 0; }
.on-black { background: var(--black); color: var(--white); }
.on-paper { background: var(--paper); }
.on-crimson { background: var(--crimson); color: var(--white); }

/* ---------- Type ---------- */
.display {
  font-family: var(--display);
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.02em;
  line-height: 0.92;
  margin: 0;
  text-wrap: balance;
  overflow-wrap: normal;
  word-break: normal;
  hyphens: manual;
}
.display em, .accent {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  text-transform: none;
  letter-spacing: 0;
}
.h-xl { font-size: clamp(2.2rem, 8.2vw, 7.4rem); }
.h-lg { font-size: clamp(1.6rem, 7vw, 4.8rem); }
.h-md { font-size: clamp(1.45rem, 3.8vw, 3rem); }
.h-sm { font-size: clamp(1.15rem, 1.7vw, 1.45rem); line-height: 1.05; letter-spacing: -0.01em; }
.lede { font-size: clamp(1.1rem, 1.6vw, 1.3rem); line-height: 1.5; max-width: 38em; }
.muted { color: var(--muted); }
.on-black .muted { color: var(--muted-dark); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 14px 26px;
  font-family: var(--display); font-weight: 900; font-size: 0.82rem;
  letter-spacing: 0.02em; text-transform: uppercase; text-decoration: none;
  border: 2px solid transparent; cursor: pointer;
  transition: background-color .15s ease, color .15s ease, border-color .15s ease;
}
.btn-primary { background: var(--crimson); color: var(--white); }
.btn-primary:hover { background: var(--crimson-deep); }
.btn-outline { border-color: currentColor; background: transparent; }
.on-black .btn-outline:hover { background: var(--white); color: var(--black); border-color: var(--white); }
.btn-outline:hover { background: var(--black); color: var(--white); border-color: var(--black); }
.btn-white { background: var(--white); color: var(--black); }
.btn-white:hover { background: var(--black); color: var(--white); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }

.text-link {
  font-weight: 600; text-decoration: none;
  background-image: linear-gradient(var(--crimson), var(--crimson));
  background-size: 100% 2px; background-position: 0 100%; background-repeat: no-repeat;
  padding-bottom: 2px;
}
.text-link:hover { color: var(--crimson); }
.on-black .text-link:hover { color: var(--white); background-size: 100% 100%; }

/* ---------- Header ---------- */
.site-header {
  position: absolute; top: 0; left: 0; right: 0; z-index: 20;
  color: var(--white);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-top: 22px; padding-bottom: 22px; }
.brand { display: block; width: clamp(180px, 22vw, 290px); flex: 0 1 auto; min-width: 0; }
.brand img { width: 100%; height: auto; }
.nav { display: flex; align-items: center; gap: clamp(16px, 2vw, 30px); }
.nav ul { display: flex; gap: clamp(14px, 1.8vw, 26px); list-style: none; margin: 0; padding: 0; }
.nav a:not(.btn) { text-decoration: none; font-weight: 600; font-size: 0.92rem; padding: 6px 0; border-bottom: 2px solid transparent; }
.nav a:not(.btn):hover, .nav a[aria-current="page"] { border-bottom-color: var(--crimson); }
.nav .btn { min-height: 44px; padding: 10px 18px; }
.menu-toggle { display: none; }

@media (max-width: 1040px) {
  .menu-toggle {
    display: inline-flex; align-items: center; gap: 10px;
    background: none; border: 2px solid var(--white); color: var(--white);
    font-family: var(--display); font-weight: 900; font-size: .78rem; text-transform: uppercase;
    padding: 10px 14px; cursor: pointer;
  }
  .nav {
    position: fixed; inset: 0; background: var(--black);
    flex-direction: column; align-items: flex-start; justify-content: center;
    padding: 90px var(--gutter) 40px; gap: 28px;
    transform: translateY(-100%); visibility: hidden; transition: transform .25s ease, visibility .25s;
  }
  .nav.is-open { transform: none; visibility: visible; }
  .nav ul { flex-direction: column; gap: 10px; }
  .nav a:not(.btn) { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.6rem, 7vw, 2.4rem); }
  .menu-toggle { position: relative; z-index: 30; }
  .brand { position: relative; z-index: 30; }
}
@media (prefers-reduced-motion: reduce) { .nav { transition: none; } }

/* ---------- Hero ---------- */
.hero {
  position: relative; overflow: hidden;
  min-height: min(100svh, 980px);
  display: flex; align-items: flex-end;
  padding: 150px 0 clamp(48px, 7vw, 88px);
}
.hero-symbol {
  position: absolute; z-index: 0; pointer-events: none;
  width: min(70vw, 900px); right: -16vw; top: 50%; transform: translateY(-44%);
  opacity: .32;
}
.hero .wrap { position: relative; z-index: 1; width: 100%; }
.hero h1 { max-width: 11ch; }
.hero h1 em { display: block; font-size: 1.12em; line-height: .95; color: var(--white); }
.hero h1 .hl { background: var(--crimson); padding: 0 .08em .02em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.hero-foot { display: grid; grid-template-columns: minmax(0, 34rem) auto; align-items: end; justify-content: space-between; gap: 28px; margin-top: clamp(28px, 4vw, 48px); }
.hero-foot p { margin: 0; color: #E6E6E6; font-size: clamp(1.02rem, 1.4vw, 1.2rem); }
.hero-foot .text-muted { color: var(--muted-dark); font-size: .92rem; margin-top: 8px; }
@media (max-width: 760px) {
  .hero { align-items: flex-end; padding-top: 120px; }
  .hero-symbol { width: 115vw; right: -45vw; top: 32%; opacity: .25; }
  .hero-foot { grid-template-columns: 1fr; }
}

/* ---------- Ticker ---------- */
.ticker { background: var(--crimson); color: var(--white); overflow: hidden; white-space: nowrap; }
.ticker-track { display: inline-flex; animation: ticker 38s linear infinite; }
.ticker-track span { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1rem, 1.6vw, 1.35rem); padding: 16px 0; display: inline-flex; align-items: center; }
.ticker-track span::after {
  content: ""; display: inline-block; width: .8em; height: .7em; margin: 0 1.1em;
  background: currentColor; clip-path: polygon(50% 0, 100% 100%, 0 100%);
}
.ticker:hover .ticker-track { animation-play-state: paused; }
@keyframes ticker { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .ticker-track { animation: none; } .ticker { white-space: normal; } .ticker-track { flex-wrap: wrap; justify-content: center; } }

/* ---------- Promise ---------- */
.split { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 96px); align-items: start; }
.split > .text { padding-top: .6em; }
.signoff { font-family: var(--serif); font-style: italic; font-size: clamp(1.6rem, 2.6vw, 2.2rem); line-height: 1.15; margin-top: 1.2em; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; } .split > .text { padding-top: 0; } }

/* ---------- Services list ---------- */
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; margin-bottom: clamp(32px, 5vw, 64px); }
.service-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--rule-dark); }
.service-list li { border-bottom: 1px solid var(--rule-dark); }
.service-list a {
  display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 24px; align-items: baseline;
  padding: clamp(18px, 2.4vw, 28px) 0; text-decoration: none;
}
.service-list .name { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.4rem, 3.2vw, 2.5rem); line-height: 1; letter-spacing: -0.015em; }
.service-list .name span { padding: 0 .06em; transition: background-color .15s ease; }
.service-list a:hover .name span, .service-list a:focus-visible .name span { background: var(--crimson); }
.service-list .desc { color: var(--muted-dark); max-width: 30em; }
@media (max-width: 700px) { .service-list a { grid-template-columns: 1fr; gap: 8px; } }

/* ---------- Why ---------- */
.why-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 56px) clamp(32px, 6vw, 96px); margin-top: clamp(40px, 6vw, 72px); }
.why-grid h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1.05rem; letter-spacing: 0; margin: 0 0 10px; display: flex; gap: 12px; align-items: baseline; }
.why-grid h3::before { content: ""; flex: none; width: .75em; height: .65em; background: var(--crimson); clip-path: polygon(50% 0, 100% 100%, 0 100%); }
.why-grid p { color: var(--muted); max-width: 32em; }
@media (max-width: 760px) { .why-grid { grid-template-columns: 1fr; } }

/* ---------- Who ---------- */
.who-list { list-style: none; margin: clamp(32px, 5vw, 56px) 0 0; padding: 0; border-top: 2px solid var(--black); }
.who-list li { border-bottom: 1px solid var(--rule-light); font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.3rem, 3.4vw, 2.8rem); line-height: 1.05; letter-spacing: -0.015em; }
.who-list a { display: flex; align-items: center; gap: .45em; padding: .32em 0; text-decoration: none; }
.who-list a::before { content: ""; flex: none; width: .5em; height: .44em; background: var(--crimson); clip-path: polygon(50% 0, 100% 100%, 0 100%); transition: transform .15s ease; }
.who-list a:hover { color: var(--crimson); }
.who-list a:hover::before { transform: rotate(90deg); }
@media (prefers-reduced-motion: reduce) { .who-list a::before { transition: none; } }
.who-note { margin-top: clamp(28px, 4vw, 48px); max-width: 34em; font-size: 1.1rem; }

/* ---------- Work ---------- */
.work-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.work-card { position: relative; display: block; aspect-ratio: 4 / 3; overflow: hidden; text-decoration: none; color: var(--white); background: #1C1C1C; }
.work-card .ph {
  position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 55% 45% at 65% 35%, #5c5c5c 0, transparent 70%),
    radial-gradient(ellipse 70% 60% at 25% 90%, #3b3b3b 0, transparent 70%),
    #161616;
  transition: transform .4s ease;
}
.work-card .ph::after { content: ""; position: absolute; inset: 0; background: var(--crimson); mix-blend-mode: multiply; opacity: 0; transition: opacity .25s ease; }
.work-card:hover .ph { transform: scale(1.03); }
.work-card:hover .ph::after, .work-card:focus-visible .ph::after { opacity: .85; }
.work-card .meta { position: absolute; left: 0; right: 0; bottom: 0; padding: clamp(18px, 2.6vw, 30px); background: linear-gradient(transparent, rgba(0,0,0,.85)); }
.work-card .meta strong { display: block; font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.3rem, 2.4vw, 2rem); line-height: 1; margin-bottom: 8px; }
.work-card .meta span { font-size: .95rem; color: #DADADA; }
.work-card .tag { position: absolute; top: 16px; left: 16px; font-size: .78rem; border: 1px solid rgba(255,255,255,.5); padding: 3px 9px; }
@media (max-width: 700px) { .work-grid { grid-template-columns: 1fr; } }
@media (prefers-reduced-motion: reduce) { .work-card .ph { transition: none; } .work-card:hover .ph { transform: none; } }

/* ---------- Steps ---------- */
.steps { list-style: none; margin: clamp(40px, 6vw, 72px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 2px solid var(--black); counter-reset: step; }
.steps li { counter-increment: step; padding: 24px clamp(14px, 2vw, 28px) 0 0; }
.steps li + li { border-left: 1px solid var(--rule-light); padding-left: clamp(14px, 2vw, 28px); }
.steps li::before { content: counter(step); display: block; font-family: var(--display); font-weight: 900; font-size: clamp(2.6rem, 5vw, 4.2rem); line-height: 1; color: var(--crimson); margin-bottom: 18px; }
.steps h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1.05rem; margin: 0 0 8px; }
.steps p { color: var(--muted); }
@media (max-width: 900px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 32px; } .steps li:nth-child(3) { border-left: 0; padding-left: 0; } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } .steps li + li { border-left: 0; padding-left: 0; border-top: 1px solid var(--rule-light); } }

/* ---------- Meet Sara ---------- */
.meet { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 96px); align-items: center; }
.portrait { aspect-ratio: 4 / 5; position: relative; background: radial-gradient(ellipse 38% 30% at 50% 36%, #7a7a7a 0, transparent 72%), radial-gradient(ellipse 60% 50% at 50% 100%, #555 0, transparent 70%), #1a1a1a; }
.portrait figcaption { position: absolute; left: 16px; bottom: 16px; font-size: .8rem; border: 1px solid rgba(255,255,255,.5); padding: 3px 9px; }
.meet h2 { margin-bottom: .5em; }
.meet .text p { color: #DDDDDD; max-width: 34em; }
.meet .btn-row { margin-top: 28px; }
@media (max-width: 860px) { .meet { grid-template-columns: 1fr; } .portrait { max-width: 420px; } }

/* ---------- Testimonials ---------- */
.quotes { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(32px, 5vw, 80px); }
.quote { margin: 0; }
.quote blockquote { margin: 0 0 20px; font-family: var(--serif); font-size: clamp(1.45rem, 2.4vw, 2rem); line-height: 1.2; }
.quote blockquote::before { content: "\201C"; display: block; font-family: var(--serif); font-size: 4.5rem; line-height: .6; color: var(--crimson); margin-bottom: 14px; }
.quote figcaption strong { display: block; font-weight: 600; }
.quote figcaption span { color: var(--muted); }
.quotes + .btn-row { margin-top: clamp(36px, 5vw, 60px); }
@media (max-width: 760px) { .quotes { grid-template-columns: 1fr; } }

/* ---------- Where ---------- */
.where { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 96px); align-items: end; }
.places { display: grid; gap: 22px; }
.places h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1rem; margin: 0 0 4px; }
.places p { color: var(--muted-dark); }
@media (max-width: 860px) { .where { grid-template-columns: 1fr; } }

/* ---------- Final CTA ---------- */
.cta-final { text-align: left; }
.cta-final h2 { max-width: 16ch; }
.cta-final p { max-width: 36em; margin: 24px 0 32px; font-size: 1.15rem; }

/* ---------- Footer ---------- */
.site-footer { background: var(--black); color: var(--white); padding: clamp(56px, 8vw, 96px) 0 32px; }
.footer-top { display: grid; grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); gap: 40px; }
.footer-brand img { width: min(320px, 100%); }
.footer-brand p { margin-top: 20px; color: var(--muted-dark); max-width: 24em; }
.site-footer h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .85rem; margin: 0 0 14px; }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.site-footer a { text-decoration: none; color: #DADADA; }
.site-footer a:hover { color: var(--white); text-decoration: underline; text-decoration-color: var(--crimson); text-underline-offset: 4px; }
.footer-bottom { margin-top: 56px; padding-top: 24px; border-top: 1px solid var(--rule-dark); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 16px; font-size: .88rem; color: var(--muted-dark); }
.footer-bottom ul { display: flex; gap: 20px; }
@media (max-width: 900px) { .footer-top { grid-template-columns: 1fr 1fr; } .footer-brand { grid-column: 1 / -1; } }
@media (max-width: 560px) { .footer-top { grid-template-columns: 1fr; } }
.site-footer a, .contact-list a { overflow-wrap: anywhere; }

/* ---------- Utility ---------- */
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.mt-lg { margin-top: clamp(36px, 5vw, 60px); }

/* =========================================================
   Inner pages
   ========================================================= */
.page-hero { position: relative; overflow: hidden; padding: clamp(150px, 16vw, 210px) 0 clamp(56px, 8vw, 104px); }
.page-hero .hero-symbol { width: min(56vw, 700px); right: -14vw; top: 55%; opacity: .22; }
.page-hero .wrap { position: relative; z-index: 1; }
.page-hero h1 { max-width: 16ch; }
.page-hero h1 em { color: var(--white); }
.page-hero .lede { margin-top: 26px; color: #E6E6E6; max-width: 36em; }
.page-hero .btn-row { margin-top: 32px; }
@media (max-width: 760px) { .page-hero .hero-symbol { width: 110vw; right: -50vw; top: 40%; opacity: .16; } }

.narrow { max-width: 820px; }
.prose { max-width: 42em; }
.prose h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.4rem, 2.6vw, 2rem); line-height: 1; margin: 2.2em 0 .7em; letter-spacing: -0.01em; text-wrap: balance; }
.prose h2:first-child { margin-top: 0; }
.prose h3 { font-family: var(--body); font-weight: 600; font-size: 1.12rem; margin: 1.6em 0 .4em; }
.prose ul { padding-left: 1.2em; margin: 0 0 1em; }
.prose li { margin: .35em 0; }
.prose li::marker { color: var(--crimson); }
.prose a { color: var(--crimson); }
.prose .updated { color: var(--muted); }

.stack > * + * { margin-top: 1em; }
.section-intro { max-width: 40em; margin-top: 20px; }
.two-col { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 64px); }
@media (max-width: 800px) { .two-col { grid-template-columns: 1fr; } }

/* Tick list with crimson triangles */
.tri-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.tri-list li { display: grid; grid-template-columns: .9em 1fr; gap: 14px; align-items: baseline; }
.tri-list li::before { content: ""; width: .7em; height: .62em; background: var(--crimson); clip-path: polygon(50% 0, 100% 100%, 0 100%); }
.tri-list strong { font-weight: 600; }

/* Pain points */
.pains { list-style: none; margin: clamp(28px, 4vw, 48px) 0 0; padding: 0; border-top: 1px solid var(--rule-dark); }
.pains li { border-bottom: 1px solid var(--rule-dark); padding: 18px 0; font-size: clamp(1.05rem, 1.6vw, 1.25rem); color: #DADADA; }
.pains strong { color: var(--white); font-weight: 600; }
.on-paper .pains, .pains.light { border-color: var(--rule-light); }
.pains.light li { border-color: var(--rule-light); color: var(--muted); }
.pains.light strong { color: var(--black); }
.closer { margin-top: 32px; font-family: var(--serif); font-style: italic; font-size: clamp(1.5rem, 2.4vw, 2rem); line-height: 1.15; }

/* Feature grid (no cards: rules + headings) */
.features { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(32px, 6vw, 96px); margin-top: clamp(32px, 5vw, 56px); border-top: 2px solid currentColor; }
.features > div { padding: 26px 0; border-bottom: 1px solid var(--rule-light); }
.on-black .features > div { border-color: var(--rule-dark); }
.features h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.05rem, 1.6vw, 1.3rem); line-height: 1.05; margin: 0 0 10px; }
.features p { color: var(--muted); max-width: 32em; }
.on-black .features p { color: var(--muted-dark); }
@media (max-width: 760px) { .features { grid-template-columns: 1fr; } }

/* Chips (plain inline lists) */
.chips { list-style: none; margin: 22px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.chips li { border: 1px solid currentColor; padding: 7px 14px; font-weight: 600; font-size: .92rem; }
.chips a { text-decoration: none; }
.chips a:hover { color: var(--crimson); }
.on-black .chips a:hover { color: var(--white); text-decoration: underline; text-decoration-color: var(--crimson); }

/* Service detail blocks */
.jump { position: sticky; top: 0; z-index: 10; background: var(--black); border-bottom: 1px solid var(--rule-dark); }
.jump ul { list-style: none; margin: 0 auto; padding: 0 var(--gutter); max-width: var(--max); display: flex; gap: 22px; overflow-x: auto; scrollbar-width: none; }
.jump ul::-webkit-scrollbar { display: none; }
.jump a { display: block; white-space: nowrap; color: var(--white); text-decoration: none; font-weight: 600; font-size: .9rem; padding: 16px 0; border-bottom: 2px solid transparent; }
.jump a:hover { border-bottom-color: var(--crimson); }
.service-block { scroll-margin-top: 70px; padding: clamp(64px, 9vw, 120px) 0; border-bottom: 1px solid var(--rule-light); }
.service-block:nth-of-type(even) { background: var(--paper); }
.service-block .grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 96px); }
.service-block h2 { margin-bottom: .4em; }
.service-block .kicker { font-family: var(--serif); font-style: italic; font-size: clamp(1.5rem, 2.6vw, 2.2rem); line-height: 1.1; margin: 0 0 22px; }
.service-block h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .95rem; margin: 0 0 14px; }
.service-block .fit { margin-top: 26px; padding-top: 18px; border-top: 1px solid var(--rule-light); }
.service-block .note { margin-top: 18px; font-size: .95rem; color: var(--muted); }
.service-block .btn-row { margin-top: 28px; }
@media (max-width: 860px) { .service-block .grid { grid-template-columns: 1fr; } }

/* FAQ */
.faq { border-top: 2px solid currentColor; max-width: 60rem; }
.faq details { border-bottom: 1px solid var(--rule-light); }
.on-black .faq details { border-color: var(--rule-dark); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 24px; align-items: center; padding: 22px 0; font-weight: 600; font-size: clamp(1.05rem, 1.5vw, 1.2rem); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; flex: none; width: 14px; height: 12px; background: var(--crimson); clip-path: polygon(0 0, 100% 0, 50% 100%); transition: transform .15s ease; }
.faq details[open] summary::after { transform: rotate(180deg); }
.faq .answer { padding: 0 0 24px; max-width: 44em; color: var(--muted); }
.on-black .faq .answer { color: var(--muted-dark); }
@media (prefers-reduced-motion: reduce) { .faq summary::after { transition: none; } }

/* Single pull quote */
.pull { max-width: 58rem; margin: 0; }
.pull blockquote { margin: 0 0 22px; font-family: var(--serif); font-size: clamp(1.6rem, 3.2vw, 2.6rem); line-height: 1.15; }
.pull blockquote::before { content: "\201C"; display: block; font-size: 5rem; line-height: .6; color: var(--crimson); margin-bottom: 16px; }
.pull figcaption strong { display: block; font-weight: 600; }
.pull figcaption span { color: var(--muted); }
.on-black .pull figcaption span { color: var(--muted-dark); }
.pull + .btn-row { margin-top: 32px; }

/* Testimonial wall */
.wall { columns: 2; column-gap: clamp(32px, 5vw, 72px); }
.wall .quote { break-inside: avoid; padding: 0 0 36px; margin-bottom: 36px; border-bottom: 1px solid var(--rule-light); }
.wall .quote blockquote { font-size: clamp(1.25rem, 1.9vw, 1.6rem); }
.wall .quote blockquote::before { font-size: 3.4rem; }
.on-black .wall .quote { border-color: var(--rule-dark); }
.on-black .quote figcaption span { color: var(--muted-dark); }
@media (max-width: 760px) { .wall { columns: 1; } }

/* Big number-less stat line */
.facts { list-style: none; margin: clamp(32px, 5vw, 56px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 2px solid currentColor; }
.facts li { padding: 22px 22px 22px 0; border-bottom: 1px solid var(--rule-dark); }
.facts strong { display: block; font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.2rem, 2.2vw, 1.8rem); line-height: 1; margin-bottom: 8px; }
.facts span { color: var(--muted-dark); }
@media (max-width: 800px) { .facts { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .facts { grid-template-columns: 1fr; } }

/* Industry & location cards */
.tile-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; margin-top: clamp(32px, 5vw, 56px); border-top: 2px solid currentColor; border-left: 1px solid var(--rule-light); }
.tile-grid a { display: flex; flex-direction: column; justify-content: space-between; min-height: 220px; padding: 26px; border-right: 1px solid var(--rule-light); border-bottom: 1px solid var(--rule-light); text-decoration: none; transition: background-color .15s ease, color .15s ease; }
.tile-grid a:hover, .tile-grid a:focus-visible { background: var(--black); color: var(--white); }
.tile-grid strong { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.2rem, 2vw, 1.6rem); line-height: 1.02; }
.tile-grid span { margin-top: 24px; color: var(--muted); }
.tile-grid a:hover span, .tile-grid a:focus-visible span { color: var(--muted-dark); }
.tile-grid.two { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.on-black .tile-grid, .on-black .tile-grid a { border-color: var(--rule-dark); }
.on-black .tile-grid a:hover { background: var(--white); color: var(--black); }
.on-black .tile-grid span { color: var(--muted-dark); }
.on-black .tile-grid a:hover span { color: var(--muted); }
@media (max-width: 900px) { .tile-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .tile-grid, .tile-grid.two { grid-template-columns: 1fr; } .tile-grid a { min-height: 0; } }

/* City list */
.cities { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(32px, 6vw, 96px); margin-top: clamp(32px, 5vw, 56px); border-top: 2px solid currentColor; }
.cities > div { padding: 26px 0; border-bottom: 1px solid var(--rule-dark); }
.cities h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(1.3rem, 2.4vw, 2rem); line-height: 1; margin: 0 0 10px; }
.cities p { color: var(--muted-dark); max-width: 30em; }
@media (max-width: 760px) { .cities { grid-template-columns: 1fr; } }

/* Photo placeholders & galleries */
.ph-box { position: relative; background: radial-gradient(ellipse 50% 40% at 60% 40%, #5a5a5a 0, transparent 70%), #1a1a1a; color: var(--white); }
.ph-box .label { position: absolute; left: 14px; bottom: 14px; font-size: .78rem; border: 1px solid rgba(255,255,255,.5); padding: 3px 9px; }
.tabs [role="tablist"] { display: flex; flex-wrap: wrap; gap: 8px; margin: clamp(28px, 4vw, 44px) 0 24px; }
.tabs [role="tab"] { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .8rem; padding: 12px 18px; background: transparent; color: var(--white); border: 2px solid var(--white); cursor: pointer; }
.tabs [role="tab"][aria-selected="true"] { background: var(--white); color: var(--black); }
.tabs [role="tabpanel"] p { color: var(--muted-dark); max-width: 36em; margin-bottom: 22px; }
.gallery { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.gallery .ph-box, .gallery img { aspect-ratio: 1 / 1; width: 100%; object-fit: cover; }
@media (max-width: 700px) { .gallery { grid-template-columns: 1fr 1fr; } }
.project-grid .work-card { cursor: default; }

/* Forms */
.form { display: grid; gap: 20px; max-width: 46rem; }
.form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
@media (max-width: 620px) { .form .row { grid-template-columns: 1fr; } }
.field label, .field legend { display: block; font-weight: 600; margin-bottom: 8px; }
.field .opt { font-weight: 400; color: var(--muted); }
.field input[type="text"], .field input[type="email"], .field input[type="tel"], .field input[type="url"], .field select, .field textarea {
  width: 100%; font: inherit; color: var(--black); background: var(--white);
  border: 1px solid #8A8A8A; border-radius: 0; padding: 13px 14px; min-height: 50px;
}
.field textarea { min-height: 150px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: 3px solid var(--crimson); outline-offset: 0; border-color: var(--black); }
.field fieldset { border: 0; margin: 0; padding: 0; }
.checks { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 20px; }
@media (max-width: 620px) { .checks { grid-template-columns: 1fr; } }
.checks label { display: flex; gap: 10px; align-items: center; font-weight: 400; margin: 0; }
.checks input { width: 18px; height: 18px; accent-color: var(--crimson); }
.form .hp { display: none; }
.form-note { font-size: .9rem; color: var(--muted); }
.panel { background: var(--crimson-soft); padding: clamp(24px, 4vw, 48px); }
.embed-slot { border: 2px dashed #8A8A8A; padding: clamp(28px, 5vw, 56px); text-align: center; background: var(--white); }
.embed-slot p { max-width: 32em; margin: 0 auto 20px; }
.contact-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 22px; }
.contact-list h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .85rem; margin: 0 0 4px; }
.contact-list a { color: var(--crimson); }

/* Collective profiles */
.profiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin-top: 32px; }
.profiles .ph-box { aspect-ratio: 4 / 5; margin-bottom: 14px; }
.profiles strong { display: block; font-family: var(--display); font-weight: 900; text-transform: uppercase; }
.profiles span { color: var(--muted); font-size: .95rem; }
@media (max-width: 800px) { .profiles { grid-template-columns: 1fr 1fr; } }

/* 404 */
.not-found { min-height: 80svh; display: flex; align-items: center; }
.page-hero + .section.on-black, .page-hero + .on-black { border-top: 1px solid var(--rule-dark); }
fieldset.field { border: 0; margin: 0; padding: 0; min-width: 0; }
.split.form-split { grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); }
@media (max-width: 860px) { .split.form-split { grid-template-columns: 1fr; } }
@media (max-width: 400px) { .site-header .wrap { gap: 12px; } .menu-toggle { padding: 8px 10px; } }
/* Keep big words on one line inside two-column layouts */
.nowrap { white-space: nowrap; }
.split .h-lg { font-size: clamp(1.6rem, 4.4vw, 4.2rem); }
.form-split .h-md { font-size: clamp(1.35rem, 2.3vw, 2.2rem); }
@media (max-width: 860px) { .split .h-lg { font-size: clamp(1.3rem, 7vw, 3.2rem); } }
@media (max-width: 360px) { .h-lg { font-size: 1.3rem; } .h-md { font-size: 1.3rem; } }

/* Photos keep their own 4:5 shape, so no browser can stretch them */
.portrait.has-photo { aspect-ratio: auto; height: auto; align-self: center; background: none; overflow: hidden; }
.portrait.has-photo img { display: block; width: 100%; height: auto; max-width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.side-photo { margin: 32px 0 0; max-width: 380px; }

/* ---------- Brand guide ---------- */
.swatches { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0; border: 1px solid var(--rule-light); margin-top: clamp(28px, 4vw, 48px); }
.swatches div { min-height: 190px; padding: 18px; display: flex; flex-direction: column; justify-content: flex-end; font-size: .84rem; line-height: 1.35; }
.swatches strong { display: block; font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .95rem; margin-bottom: 6px; }
.swatches code { font-family: ui-monospace, Menlo, Consolas, monospace; font-size: .82rem; }
@media (max-width: 900px) { .swatches { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 480px) { .swatches { grid-template-columns: 1fr; } }

.specimen { border-top: 2px solid currentColor; }
.specimen > div { padding: 26px 0; border-bottom: 1px solid var(--rule-light); display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: 24px; align-items: center; }
.on-black .specimen > div { border-color: var(--rule-dark); }
.specimen .sample { line-height: 1; overflow-wrap: anywhere; }
.specimen .note { color: var(--muted); font-size: .92rem; }
.on-black .specimen .note { color: var(--muted-dark); }
@media (max-width: 700px) { .specimen > div { grid-template-columns: 1fr; } }

.do-dont { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: clamp(28px, 4vw, 44px); }
.do-dont > div { border: 1px solid var(--rule-light); padding: 22px; }
.on-black .do-dont > div { border-color: var(--rule-dark); }
.do-dont h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1rem; margin: 0 0 14px; display: flex; align-items: center; gap: 10px; }
.do-dont .yes h3::before { content: "▲"; color: var(--crimson); }
.do-dont .no h3::before { content: "✕"; color: var(--crimson); }
.do-dont ul { margin: 0; padding-left: 18px; color: var(--muted); }
.on-black .do-dont ul { color: var(--muted-dark); }
.do-dont li { margin: 8px 0; }
@media (max-width: 700px) { .do-dont { grid-template-columns: 1fr; } }

.logo-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: clamp(28px, 4vw, 44px); }
.logo-grid figure { margin: 0; border: 1px solid var(--rule-light); }
.logo-grid .box { display: flex; align-items: center; justify-content: center; padding: 34px 24px; min-height: 160px; }
.logo-grid .box.k { background: #000; } .logo-grid .box.w { background: #fff; } .logo-grid .box.r { background: var(--crimson); }
.logo-grid img { width: 100%; max-width: 260px; }
.logo-grid .sym img { max-width: 92px; }
.logo-grid figcaption { padding: 12px 14px; font-size: .86rem; border-top: 1px solid var(--rule-light); }
@media (max-width: 760px) { .logo-grid { grid-template-columns: 1fr 1fr; } }

.voice-example { border-left: 3px solid var(--crimson); padding: 4px 0 4px 18px; margin: 18px 0; font-family: var(--serif); font-size: 1.25rem; line-height: 1.3; }
.file-table { width: 100%; border-collapse: collapse; margin-top: clamp(24px, 3vw, 36px); font-size: .95rem; }
.file-table th, .file-table td { text-align: left; padding: 12px 14px 12px 0; border-bottom: 1px solid var(--rule-light); vertical-align: top; }
.on-black .file-table th, .on-black .file-table td { border-color: var(--rule-dark); }
.file-table th { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: .8rem; }
.file-table code { font-family: ui-monospace, Menlo, Consolas, monospace; font-size: .85rem; }

.table-scroll { overflow-x: auto; }
.file-table { min-width: 520px; }
.file-table code { overflow-wrap: anywhere; }

/* ---------- Print (used for the downloadable brand guide PDF) ---------- */
@media print {
  :root { --gutter: 14mm; }
  html, body { background: #fff; color: #000; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .site-header, .site-footer, .jump, .skip-link, .cta-final, .menu-toggle, .no-print { display: none !important; }
  .wrap { max-width: none; }
  .section, .page-hero { padding: 16mm 0; }
  .page-hero { min-height: 0; }
  .page-hero .hero-symbol { opacity: .18; width: 60mm; right: -10mm; top: 8mm; transform: none; }
  .h-xl { font-size: 34pt; } .h-lg { font-size: 26pt; } .h-md { font-size: 18pt; } .h-sm { font-size: 12pt; }
  body, p, li, td { font-size: 10.5pt; line-height: 1.45; }
  .lede { font-size: 11.5pt; }
  h2, h3 { break-after: avoid; page-break-after: avoid; }
  .swatches, .do-dont > div, .logo-grid figure, .specimen > div, .features > div, .tri-list li, .file-table, .portrait, figure { break-inside: avoid; page-break-inside: avoid; }
  .section { break-inside: auto; break-before: page; page-break-before: always; }
  .page-hero { break-before: avoid; }
  .section:first-of-type { break-before: avoid; page-break-before: avoid; }
  .on-black { background: #000 !important; color: #fff !important; }
  .section.on-black, .section.on-paper, .page-hero { min-height: 96vh; }
  .do-dont { break-inside: avoid; page-break-inside: avoid; }
  .on-paper { background: #F3F3F1 !important; }
  .swatches div, .btn { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .table-scroll { overflow: visible; }
  .file-table { min-width: 0; }
}